Dynamik Kompaniet ABRebranding and visual concept - del 1.
Here is presentation of a concept on which we would build the REdesign or new look for Dynamik Kompaniet AB.
That means, this is not a design but a (branding) concept on which our design will be build upon. We will make a final plan after you go through this presentation and give me feedback on different areas - so we know what we want, where and why, what works for us, what makes sense and what we feel comfortable with. I will explain some basic visual solutions so you have an understanding why, when and where something is done.
It will be simple and I hope it will not be too complicated for you. :-)) Let‘s get started! I propose that we do the logo upgrade now, when DK is transitioning into an AB.
The upgrade should be therefore something that will be durable, flexible for our needs and will cover our various services. We should do visual redesign that will give us rich logo variations but still be coherent with the DK brand. Let me show some examples of what that means with a few other brands (red text is my comments): |
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As you can see, the visuals have various options on how to express the company brand.
This logo variations will be modified versions of our main logo that we can then use in specific instances: sometimes due to size or to vary your look (so we aren't having just one to put on every single thing we do). Regardless of which logo we will use most often (known as our "primary"), the variety makes us not repetitive and boring but still regonizable. Using this concept will allow us versatility when we will apply our brand. Here in Norrbotten companies tend to group in 2 major ways -
1. Minimalistic, modern, "clean" style (corporate) 2. Home-made, often quite bold but "cheap", somewhat kitschy looking style I would therefore propose that we do use "out of the box" solution and try to merge both, the "clean" (corporate) style and BOLD style (easy to notice and stand out - with no "cheapness") in our versatile visual approach. For this we need to determine proper text to accompany the brand name. At the moment our copywrite/content has a pretty good slogan (Vi förbättrar ditt event) but that is about it. As a starter, I would consider changing DITT to ER because we also want to include companies? 
With versatility of redesign in mind I would explore more text/content/copywrite.
For example Specific slogan when we are promoting equipment and host (Allen) for events: 
Our services - 4 categories in 2 groups - for easier advertisement when we want to push a specific service group in the forefront:
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