WB branding

Wilderness Brewery is a small local brewery in Norrbotten. We developed the WB beer brand which excels in being handmade from high quality hops and radler - a low and/or non-alcohol drink, known for its summer freshness. The goal is to satisfy all tastes and also to meet requirements of Swedish law - where advertising alcohol drinks is very limited. Radler recipe was selected because it is rather unknown in this region of the world and therefore meets the requirements of "unique product" for Norrbotten. 

Project: Branding and label development, with visual identity and packaging
Client: Wilderness Brewery

Case study for introducing a new product: