A Night Out With Allen
(developed in partnership with Oddhouse Productions)
Assignment: Branding, visual identity and marketing strategy for social media.
Description: A Night Out With Allen is a non-profit organization hosting live music, interviews and theater in cooperation with Studiefrämjandet Norrbotten & NEMIS (New Music In Sweden) and Kulturcentrum Ebeneser in Luleå.
Motto: Exploring new bands and artists.
Branding focuses on main parameters: events, bands-artists, interviews and the host - Allen. The guidelines set the rules how the events are promoted, how products such as photography, video and sound are used and archived. The social media is the primary channel for archiving events and is made public.
Logo and visual identity: A Night Out With Allen’s logo is redesigned into a responsive, flexible logotype. New responsive scalable logotype is constructed to suit different applications but still retain high recognizability despite reduction. The aim is that the logo is suitable for various surfaces in all sizes. The reduction logo variations can also be used as an artistic element in a larger size layout.
Apparel and templates for social media are developed and customized for each event / artist to suit the visual aesthetics of the project.