Call A. King! personal branding
The goal was to merge personal and business ascpects of the the clients activities in a logical and holistic way.
Branding: Call A. King! is a witty spin on clients name - Allen Douglas King. The name invites people to give him a "call" (contact him) and the word king implies quality, uniqueness; there can only be one King in the land. It also directly refers to his surname and with this direct connection the brand name assures his name stays in the mind of potential clients, audience and partners. So give King A. call? :-)
Logo and visual identity: "The call" is written in classical but very bold serif typography, chosen for its elegance, connection to the classic wibe (king) and to make the wordmark stand out.
Applications: The business card has contrasting dark front and bright back info side concept. The photo in the front and custom icons at the back give a personal touch to the card. Landing page is an independent webpage and points to all the other owners websites. The quote from clients original song gives an insight of the essence what A. King is about.