Logo for Ejga! For better Jesenice
Ejga! Za lepše Jesenice is an informal group of citizens who wants to make their city Jesenice (Slovenia) better through volunteer work and initiatives through local bodies and institutions.
Logo and visual identity: The graffiti typography of the logo connects to the free spirit of the city streets, where the voluteers work. Bright colours give a positive vibe to the wordmark. The letter J contains the medieval symbol for iron and through this elements it connects with the history of the city.
Book cover: Street look of the cover, with chalk drawing and photographs of members and their work, gives the book authenic feel and connects with the spirit of the city they try to improve.