Development of Nattidrott på Porsön
(NightSport in Porsön for youth)
Logo for and developing style and design guidelines:
Nattidrott (NightSport) is for local Porsön youth between 12-20 who want to play sports, socialize and have fun.
Logo and design guidelines: Logo symbol containes imagery of youth at a game, emphasizing the essence of the project - involving local youth in activity and socialization. Style guide manual was also developed so project leaders can prepare materials efficiently and smoothly.
Applications: The project needed some at hand apparel like t-shirts and hoodies, but also flags, posters, flyers.. etc.
Social media: development of hashtags, visual imagery guides for social media posts and a video teaser for their Facebook site.